MySpace/Photobucket Audience Overlap

Mike Arrington notes that “the Photobucket deal will bring very few new customers to MySpace because of the nearly 100% overlap in users.” True, but that’s actually a benefit when you take into account the behavioral targeting implications I discussed here yesterday.

The big thing News Corp. would do with this buy from an advertising point of view is acquire loads of data about where else on the Web existing MySpace users are spending their time. That’s precious information for a site so heavily skewed toward remnant inventory.

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