N2K Ad to Link WebTV Users toSales Site

N2K’s Music Boulevard said it will broadcast a special ad during the 40th Annual Grammy Awards ceremony that will allow WebTV Plus customers to link from the Grammy broadcast on CBS Television to the Music Boulevard site on the Web for instant shopping.

When the Music Boulevard 30-second spot airs during the Grammy broadcast on Feb. 25, WebTV Plus customers will see an icon in the upper right corner of their television screen. Selecting this icon provides a picture-in-picture TV window in the lower right-hand corner of the screen and brings the Music Boulevard Web site to the rest of the screen.

As the official online music retailer for this year’s Grammys, Music Boulevard built an online guide to all Grammy-nominated music with information about every artist nominated in all 92 categories. N2K said that a portion of the proceeds from the sales of Grammy-nominated titles will be donated to the Recording Academy.

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