More NewsNapster and Blockbuster Online in Co-Marketing Deal

Napster and Blockbuster Online in Co-Marketing Deal

Napster and Blockbuster Online will package their online music and movie services together.

Napster and Blockbuster Online entered a co-marketing deal to package their music and movie services together in a “Digital Duo” gift card. The card, which will be available in time for the holidays, costs $20 and is available at RadioShack retail outlets.

Card holders get unlimited access to Napster’s music library and two free track downloads from that service, as well as a month of free movie rentals from Blockbuster’s DVD-by-mail offering.

The Digital Duo card offers 32 percent savings off what consumers would pay by purchasing the same digital entertainment packages separately. Ordinarily, the Blockbuster Online membership is $17.49 per month and a month of Napster access costs $9.95.

“Blockbuster Online has the instant brand recognition and massive catalog that make it the natural partner for Napster, and we’re excited to be introducing the Digital Duo card together,” said Larry Linietsky, Napster’s senior VP of business development. “We expect this to be an extremely popular gift item during the holidays at RadioShack.”

In August, Blockbuster began promoting its DVD rental service through partnerships with America Online and Microsoft’s MSN. Its offering is similar to that of Netflix and rivals like Wal-Mart and GreenCine. For the monthly fee, subscribers get unlimited rentals and can receive up to three movies at a time. They also can get two free rentals a month from Blockbuster stores.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

4w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts