More NewsNarrative Delivers Ad-Based E-Commerce App

Narrative Delivers Ad-Based E-Commerce App

Narrative Communications Corp. in Waltham, MA, delivered Enliven/Impulse, calling it the industry's first electronic commerce solution to support secure credit card transactions within Internet ads.

Narrative Communications Corp. in Waltham, MA, delivered Enliven/Impulse, calling it the industry’s first electronic commerce solution to support secure credit card transactions within Internet ads.

Also delivered was a product called Enliven/HardCopy that allows one-click printing from a banner ad.

Enliven/Impulse enables Web merchants to offer consumers a quick, convenient and safe means of purchasing products and services online, without leaving their favorite Web site and using a commonly issued credit card, the company said.

Web retailers 1-800-FLOWERS, Eddie Bauer and Godiva Chocolatier already are using it to launch advertising campaigns that are extending their points-of-sale across the Internet, Narrative said.

“Simplicity and pervasiveness are two key ingredients that have been missing from the electronic commerce equation,” said Hilmi Ozguc, CEO at Narrative.”

Enliven/Impulse addresses these needs by providing an easy-to-manage advertising platform for the delivery of highly effective e-commerce campaigns on the Web. Finally . . . online merchants can bring their storefronts to the customer rather than waiting for customers to come to them.”

The 1-800-FLOWERS, Eddie Bauer and Godiva Chocolatier e-commerce ads, designed to snare impulse buyers, are viewable at sites such as The Associated Press, Discovery Channel and Switchboard.

Narrative’s Enliven Services is a suite of modular service offerings that combine Narrative’s media advertising technologies with ad delivery and reporting services. Enliven/Impulse is priced on a cost per sale model.

Also introduced today was Enliven/HardCopy, jointly developed with Hewlett Packard. It enables advertisers to incorporate printing capabilities within Web ads.

The product effectively ends the industry’s reliance on view-only advertising by providing the potential home shopper or business-to-business customer with one-click access to high-quality printed output over the Web, the companies said.

“This is a breakthrough and a real win for both the potential Internet customer and advertiser,” said Carolyn Ticknor, HP vice president and general manager of the LaserJet Solutions Group.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts