Narrative Delivers Enliven 3.0
Narrative Communications Corp. joined withInternet advertisers the CareerBuilder Network, Procter & Gamble and SunTrustBanks to introduce Enliven 3.0, a rich media-enabled update to its Webadvertising solution.
Narrative Communications Corp. joined withInternet advertisers the CareerBuilder Network, Procter & Gamble and SunTrustBanks to introduce Enliven 3.0, a rich media-enabled update to its Webadvertising solution.
Narrative Communications Corp. joined with Internet advertisers the CareerBuilder Network, Procter & Gamble and SunTrust Banks to introduce Enliven 3.0, a rich media-enabled update to its Web advertising solution.
The new version “substantially broadens the creative palette for advertisers by overcoming banner size and content limitations associated with existing ad models,” the company said.
Procter & Gamble already has begun using the technology, in a Blue Marble campaign called “Procter & Gamble Always” that uses Enliven 3.0 as the message delivery vehicle. It can be viewed at the Narrative ad gallery.
Enliven 3.0 capabilities include:
“Enliven 3.0 delivers everything advertisers need to cost-effectively gain the attention of Web consumers,” said Hilmi Ozguc, CEO of Waltham, MA-based Narrative. “The result is more successful advertising campaigns that truly leverage the one-to-one nature of the Web to drive sales and generate customer loyalty.”
More than 40 advertising agencies use Enliven. Pricing details for use of the new version were not disclosed.
Companies announcing immediate support for the new version include AdForce, AdKnowledge, DoubleClick, MatchLogic, NetGravity and Engage Technologies.