Narrative’s Enliven to Support RealSystem G2

Narrative Communications Corp. said it plans to support RealNetwork’s newly launched RealSystem G2 streaming media system within its Enliven Services Web advertising solutions.

G2 is a standards-based streaming media product designed to deliver multimedia content over enterprise networks.

Narrative said the move will be enable its advertising customers to integrate RealNetwork audio, video, text and other streaming media formats within Enliven-based Internet ads.

For Web advertisers, the combination of Enliven’s rich media advertising capabilities and RealNetwork’s streaming formats sets the stage for a whole new range of promotional opportunities, the company said.

“At Narrative, our strategy is to provide customers with an easy, flexible and cost-effective platform that readily integrates new media types, such as RealAudio streams, into next-generation advertising applications,” said Scott Kliger, chief technology officer of the Waltham, MA-based company.

RealSystem G2 support in Enliven Services will open the door to an interesting range of innovative advertising opportunities on the Web, Narrative said. A music retailer, for example, could construct an advertisement that walks users through the entire buying process–from generating initial interest, to sampling a new CD, to completing an actual sale all within the span of one banner interaction.

Enliven Services is a group of modular service offerings that combine Narrative’s rich media advertising technologies with ad delivery and reporting services.

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