The advertising campaign, with the tag line “Make Room for Shoes,” was developed by Fallon McElligott. The campaign includes TV, print and outdoor advertisements, and will run $15 million for the fourth quarter 1999 alone.
Broadcast spots will air on TV shows “Ally McBeal,” “The Practice,” “ER” and “Frasier,” and on national cable and spot network outlets as well. In addition, 45-second versions of the spots can be viewed on the NORDSTROMshoes.com site.
Newspaper ads will debut in the Los Angeles Times, USA Today and Wall Street Journal.
Magazine advertisements began appearing in the October issue of Talk magazine and will continue through November and December in various publications including Fast Company, InStyle, Jane, Marie Claire and Vanity Fair.
In addition, advertisements will run on commuter rail platforms in Chicago, New York City and San Francisco.
“The campaign taps into a simple but key consumer insight: women love shoes. We believe the creative adds a lot to the excitement of the site and enhances other branding efforts,” said David Lubars, president/creative director for Fallon McElligott.
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