So NBC has just announced Passions Vendetta, a narrative unfolding over 24 clickable 2-minute online videos that will appear over 12 weeks. Maybelline and Garnier are sponsors.
The whole thing was created by Avant Interactive to promote the soap “Passions.”
Let us know if it’s any good, wouldja? Cause we’ve had-it-up-to-here with promotional sites that do nothing but demand we run IE 5.5 on Windows. Because we’re not going to. You can’t make us.
A straw poll of the ClickZ ed team, however, was unanimous: anyone watching daytime dramas is probably still using Explorer. So it’s probably a demographic thing.
Still, why’s NBC (not to mention its advertisers) taking that risk?