More NewsNBC in Full-on Deal Mode, NewCo Scores Cash

NBC in Full-on Deal Mode, NewCo Scores Cash

The still to launch NewCo, the unnamed video content network from News Corporation and NBC Universal has already landed private investment cash -- $100 million from Providence Equity Partners, and it's rumored more are interested

The still to launch NewCo, the unnamed video content network from News Corporation and NBC Universal has already landed private investment cash — $100 million from Providence Equity Partners, and it’s rumored more are interested. Remember, this thing is still ‘in the works,’ but with the big-time content and distribution partners it has, the potential YouTube threat seems like a good bet.

NBC’s DotComedy.com just signed with Israeli startup HIRO Media, which provides ad-supported video distribution technologies that work in multiple channels, including through P2P networks. The technology will allow NBC to dynamically personalize and alter ads every time a user views a video. It would make sense for NBC to employ the HIRO technology for NewCo.

This Web 2.0-style relationship reminds me of multiple deals CBS announced in May with a variety of blogging software, widget and instant messaging platform providers like Clearspring, MeeVee and meebo.

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