NBC Promotes E-Commerce With TV Ads

SportSite.com has joined Amazon.com, LandsEnd.com and other companies in cooperative Father’s Day advertising promotions currently airing on NBC-TV.

A television first, the network is airing prime-time commercials promoting its GiftSeeker site, found at both NBC.com and NBC Interactive Neighborhood. GiftSeeker features diverse content from NBC along with gift-giving opportunities from retailers such as SportSite.com, American Greetings and Hammacher Schlemmer.

Commercials are being seen on prime-time shows like “ER,” “Dateline,” “Profiler” and “The Saturday Night Movie.”

As part of the promotion with NBC, SportSite.com’s “Shop for Pop” page features free shipping and 15% off on some of the store’s most popular items.

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