SocialSocial MediaNBC Sports Brings Olympics Coverage to Facebook

NBC Sports Brings Olympics Coverage to Facebook

App could help NBC glean data about niche interests of its Facebook fans.

NBC Sports has partnered with Facebook to promote its Olympics coverage with exclusive content, trivia and daily polls that will be shared on primetime TV. The two companies are also collaborating on Talk Meter, a new data tool that will alert fans about results, stories and other events at the Olympic Games that are generating discussions on Facebook.

Media consumption habits have changed dramatically with the explosion of social media and online content, and NBC hopes to reach more fans of the Olympics by pushing content outside of its core distribution channels. NBC Sports’ editorial teams will also be working with Facebook to produce social media segments that will be broadcast throughout the games on the NBC network.

nbc-olympics-fbNBC Olympics, the division committed to NBC Sports’ exclusive coverage of the Olympic Games, also launched an app that lets enthusiasts “Add NBC Olympics to your Facebook Timeline.” The app, available on NBCOlympics.com, serves as an online hub allowing people to share content from the London 2012 Olympic Games with their friends without having to click share or like. NBC said it wants to extend the value and reach of its 5,535 hours of coverage of the Olympic Games by offering fans more content such as news, photos and exclusive video across multiple social media platforms. Facebook users will be able to access the content once they like NBC Olympics.

“With the Olympic Games being one of those rare cultural moments that everyone talks about, people will watch the games on NBC and engage with their friends and favorite athletes on NBC Olympics’ Facebook page,” noted Andy Mitchell, strategic partner manager at Facebook, in a prepared statement. “NBC’s viewers will get to see what Olympic athletes and others connected with the Games are talking about on Facebook, adding a new element to NBC Olympics’ coverage. By sharing what they choose to watch on NBCOlympics.com, people will identify the events and highlights that are important to them and discover other Olympic moments through their friends.”

In this way, the app could be used by NBC to glean data about the niche interests of its Facebook fans. Facebook and NBC Sports were both unavailable for comment.

The 2012 Summer Olympic Games in London begin July 27.

Related Articles

Facebook targets eBay, Craigslist with Marketplace but falls way short

Ecommerce Facebook targets eBay, Craigslist with Marketplace but falls way short

2y Al Roberts
Social media marketing spend has surged over the years, but falls short of estimates

CPG Social media marketing spend has surged over the years, but falls short of estimates

2y Al Roberts
Behavioral targeting is coming to Snapchat

CPG Behavioral targeting is coming to Snapchat

2y Al Roberts
Three exceptional examples of local social media campaigns

Local Three exceptional examples of local social media campaigns

2y Harsh Agrawal
American Apparel: driving customer centricity in an omnichannel world

Analytics American Apparel: driving customer centricity in an omnichannel world

2y Sophie Loras
How to manage Facebook pages for a multi-location business

Local How to manage Facebook pages for a multi-location business

2y Tereza Litsa
How brands in Hong Kong are cashing in on Pokémon GO

Asia How brands in Hong Kong are cashing in on Pokémon GO

2y Sophie Loras
Verizon acquires Yahoo's operating business for $4.8 billion

Agency Spotlight Verizon acquires Yahoo's operating business for $4.8 billion

2y Sophie Loras