NBC to Offer Show-Specific Data on Streamed Content

NBC Digital Entertainment will begin offering demographic data on individual shows streamed on its site. NBC.com’s show-specific will be provided courtesy of Nielsen Online’s VideoCensus beginning in July.

Digital Media Sales SVP Peter Naylor said advertisers have been requesting the show-level data. NBCU claims it’s the network to carry Nielsen’s tags on its streaming video content. How long before CBS, ABC, Fox and Hulu begin offering similar granular visibility into their online video audiences?

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