More NewsNBCi Launches E-Mail Direct Marketing Division

NBCi Launches E-Mail Direct Marketing Division

NBC Internet, the interactive spin-offfrom NBC, on Wednesday launched NBCi Direct, an e-list management anddatabase marketing division specializing in direct e-mail marketing.

NBC Internet, the interactive spin-off from NBC, on Wednesday launched NBCi Direct, an e-list management and database marketing division specializing in direct email marketing.

The move adds an important capability to NBCi’s e-commerce focused strategy, as email marketing becomes an essential for any e-commerce operation. The creation of the new division will also allow the company to farm out its services to the companies with which it’s making portal deals.

“What’s compelling for clients, is that NBCi combines a powerful television brand that reaches approximately 155 million television viewers in an average week, with a top ten Web property that is built around attracting online buyers,” says Chris Kitze, chief executive officer of NBCi.

At launch, NBCi Direct’s advertisers include: GE Service Management, a subsidiary of General Electric Company and a provider of appliance and consumer electronics warranties; Egreetings.com, a provider of e-cards and gifts; itarget.com, a permission-based direct email marketing company; and NBCi’s own XOOM.com, Snap, ComFind and NBC.com services.

It will start out with email lists consisting of 9 million customers who have opted-in to receive targeted e-commerce offers.

NBCi Direct will offer database management and maintenance, customized high-volume direct email campaigns, content personalization and more.

The new unit will also work with NBCi consumer and business-to-business divisions to target opt-in emails to consumers and small businesses.

The decision to launch this division also puts NBCi, to a certain extent, in competition with other email marketing firms, including NetCreations, yesmail.com, ClickAction, Digital Impact, and Bigfoot Interactive.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts