The new NBC Internet Inc. signed a promotion anddistribution deal with Clear Channel Communications Inc. bywhich NBCi's services will be promoted on the media conglomerate's 425 radiostations and integrated into companion Internet properties.
The new NBC Internet Inc. signed a promotion and distribution deal with Clear Channel Communications Inc. by which NBCi’s services will be promoted on the media conglomerate’s 425 radio stations and integrated into companion Internet properties.
Clear Channel Chairman and CEO Lowry Mays, will serve on the board of directors of NBCi. Under the terms of the multifaceted agreement, NBCi’s community and search services — including personal user home page building, free email and chat powered by Snap and XOOM.com — are being integrated into the Web sites of Clear Channel’s radio stations.
These services will be designed to retain the look and feel of Clear Channel’s individual station Web sites and will be promoted on-air on the radio stations via in-show mentions and promotional spots.
Financial arrangements were not disclosed.
“Clear Channel Communications will bring tremendous value to NBCi’s integrated media strategy, furthering both our reach and diversifying our user base,” said Chris Kitze, CEO of NBCi.
NBCi was formed out of the combination of the Snap.com Internet portal, the community services and direct e-commerce company XOOM.com and select Internet properties of NBC properties, including NBC.com, NBC Interactive Neighborhood, AccessHollywood.com, VideoSeeker and a 10 percent equity interest in CNBC.com.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article