NBCU Puts iVillage Plans Into Action

Looks like NBC Universal is preparing to act on its plans for iVillage, which it acquired earlier this year.

Bob Wright told The Financial Times the women’s site would be the “cornerstone” of NBCU’s online development plans, including cross-media initiatives. “You’re going to see a lot more editorial combinations. It may be as common to see iVillage bringing material to the Today show as the Today show bringing material to iVillage,” he said. An online program called iVillage Live will launch this year, according to the story, and NBCU is pursuing “small acquisitions of marketing services companies.”

ClickZ reported on NBCU’s plans for iVillage video programming back in March.

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