NCTI Launches Ad Campaign on DoubleClick

NCT Group Inc. (Noise Cancellation Technologies Inc.) has begun an ad campaign with DoubleClick to promote its NoiseBuster headphone as a holiday gift for the frequent traveler.

The company recently e-commerce enabled its Web site, to market its products and accessories. The site features new graphics with full-color photos and online technology and product demonstrations.

Spending on the ad campaign was not disclosed. The company said campaigns for additional NCTI products will be launched in 1999.

Visitors to the Web site can now preview any of NCTI’s headsets, communications products or audio products before ordering directly online. For software developers, an evaluation kit for NCTI’s ClearSpeech-PC/COM software, which improves intelligibility of speech for Windows applications, is available free for the download.

NCTI is a technology developer with a portfolio of proprietary algorithms and a wide variety of product offerings for consumer, commercial and industrial applications. The company specializes in the use of sound and signal waves to reduce noise, improve signal-to-noise ratio and enhance sound quality.

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