Nearly Half U.S. Users View Video Ad in November

Online video advertising continues to reach more U.S. users, with almost half viewing an ad during November, according to data from comScore. The measurement firm estimates 48.6 percent of users were exposed to a video ad over the course of the month, compared with 45.5 percent in October.

As Google continues to roll ad products out across YouTube, its growing the volume of ads it’s serving also. Google sites streamed 241 million video ads in November, representing significant growth over the 170.5 million served in October. The company’s reach also grew from 13.9 percent to 16.3 percent over the same period.

Top U.S. Online Video Content Properties by Unique Viewers November 2010
Property Unique Viewers November (000) Minutes per Viewer
Total Internet: Total Audience 172,343 884.6
Google Sites 145,829 271.2
Yahoo Sites 61,803 36.4
VEVO 50,320 85.4
AOL 47,687 30.2
Viacom Digital 47,282 55.2
Facebook.com 42,500 15.9
Microsoft Sites 35,348 49.9
Fox Interactive Media 31,552 18.1
NBC Universal 29,192 20.1
Turner Digital 27,714 24.1
Source: comScore Video Metrix

 

Top U.S. Online Video Properties by Video Ads Viewed October 2010
Property Video Ads (000) Reach of U.S. Population(%)
Total Internet: Total Audience 5,391,715 48.6
Hulu 1,150,651 9.0
Tremor Media Video Network 477,416 22.4
ADAP.TV 446,173 16.8
Microsoft Sites 426,839 12.8
BrightRoll Video Network 386,658 20.4
NABBR.com 331,232 4.0
CBS Interactive 279,976 9.7
Google Sites 241,233 16.3
AOL 216,854 11.1
CWTV.com 200,483 1.0
Source: comScore Video Metrix

 

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