Neil Ashe is stepping down as president of CBS Interactive, a position he assumed approximately a year ago.
Ashe was CEO of CNET and helped broker the tech site’s sale to CBS in 2008. He later took charge of CBS’s digital properties, including mobile, when previous interactive head Quincy Smith stepped down. A spokesperson said CBS expects to name a replacement by the middle of 2011.
AllThingsD first reported his departure.
“Neil has helped make CBSi into the successful and profitable business it is today,” said a statement from CBS. “Looking out into 2011, we are working on a relaxed timeframe to name a successor to his post, as he embarks on his next great thing.”
In October, CBS Interactive had 82.6 million U.S. unique users by comScore’s count, up from 59.1 million a year earlier. Since Ashe took charge, the company has sought to go it alone in online ad sales, nixing its ad network relationships and selling its inventory exclusively in-house.
“What we’re saying is, we’ve got the audience, sales force, technical capabilities in-house,” Ashe told ClickZ at the time. “We have no need for third parties.”
There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analysing the most popular ... read more
If you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to ... read more
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and evolving their marketing strategies accordingly.