NeoMedia to Acquire HipCricket

More consolidation’s underway in the mobile space, with NeoMedia signing a letter of intent to acquire mobile marketing firm HipCricket.

NeoMedia is on a tear, having recently scooped up mobile visual recognition company Mobot of Lexington, Mass., and mobile marketing and content developer 12snap of Munich. Should the purchse of HipCricket go through, the collective value of the three deals will be over $35 million.

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