Net-mercial Announces Affiliate Marketing Network

Streaming rich media startup Net-mercial Tuesday announced its intention to enter the ad network space with an affiliate marketing program called Jump.Space.

Clicking a link on a network member’s site will serve an interstitial, streaming rich media ad to users, which plays while the next site loads. The ads can incorporate interactive Flash or transactional elements.

Advertisers on the Jump.Space network will also have access to Net-Mercial’s tools for tracking, targeting and optimization.

“Jump.Space ads have superior advertising power because they combine the undivided attention of users, inspiring rich media messages and the interactive tools necessary for instant action,” said Net-mercial Chief Executive Officer David Lamb. “Advertisers finally have a method for getting the online results they expect.”

Company execs hope the marketing network will foster the spread of Net-mercial’s ads. The ads are currently sold by ad management and delivery company AdForce, a CMGI company, and free site host FortuneCity.com.

Advertisers using Net-Mercial’s interstitial include promotional site Netflip.com, automatic forms filler Gator and contest site Group Lotto. Auto manufacturer Chrysler, and online currency company beenz both used the ads as well.

Net-Mercial’s ads currently run on ad network adtegrity.com‘s sites, on beenz.com and multicultural portal netsperanto, among other sites.

The network is the second product-availability announcement by the company this month. Earlier it unveiled a direct email variant of its rich media interstitials.

Despite as of yet having no customers for its email product, nor participants in its marketing network, sources close to the company say it is close to inking deals with several large content sites.

Furthermore, company officials say they are optimistic about what they can offer clients.

“Average banner clickthrough is about 0.4 percent,” said Net-mercial VP of Marketing Jeff Andrews. “We’re getting ten times that on average.”

Net-Mercial’s product is similar to that offered by Unicast, which last week announced that ad pepper networks would be offering its services to clients in Europe.

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