More NewsNetBank Seals Wide-Ranging Ad Deal with AOL

NetBank Seals Wide-Ranging Ad Deal with AOL

Internet-only bank player NetBank onMonday inked a wide-ranging portal deal with America Online, which places NetBank'sproducts and services across five AOL brands.

Internet-only bank player NetBank on Monday inked a wide-ranging portal deal with America Online, which places NetBank’s products and services across five AOL brands.

The deal, financial details of which were not disclosed, calls for AOL (AOL) to promote NetBank on AOL, AOL.COM, CompuServe, Netscape Netcenter, and Digital City.

“This agreement with AOL is right on track with our marketing strategy of developing alliances that enable us to bring our full array of banking products and services to an Internet-savvy audience,” said D.R. Grimes, NetBank’s chief executive officer.

The agreement also calls for the promotion of NetBank’s financial services in individual Banking Centers in 21 states and within the Banking Center of AOL’s Personal Finance Channel. AOL users may also access NetBank by using AOL Keyword: Netbank.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts