New York City-based opt-in email marketing company NetCreations Inc. added Recommend-It and six other Web sites to its Internet advertising network, bringing its total to 167 partner sites and more than 3 million opt-in email addresses.
Recommend-It is a service that lets Internet users recommend Web sites to friends, family and co-workers. It will integrate the NetCreations signup form with its own recommendation form to enable signups for relevant opt-in email lists. NetCreations’ PostMasterDirect.com will also manage Recommend-It’s existing opt-in email list of 145,000 members.
Other new partner sites are Teen.com, a teen-oriented portal; Crosswinds, an online community providing free personal home pages; TheMusicBase.com, a destination for GenXers looking for information about new music and trends; 1001 Postcards, a site offering free virtual greeting cards; PocketStuffer, a resource for free stuff on the Net and Submit Express, a free search engine submission service.
“The demand for high-quality, targeted opt-in email lists is growing faster than the supply,” said NetCreations President Rosalind Resnick. “By working together with our new partners, we hope to be able to offer consumer and business marketers the ability to target a wide variety of Internet users on a one-to-one basis in a fast, friendly and cost-effective way.”
NetCreations will store the new sites opt-in email addresses in its Oracle database, provide email delivery and merge/purge services, and offer the lists for rental at 10 to 25 cents a name, including list rental, email distribution and merge/purge.