Netflix Watch Now Service

Yesterday Netflix launched a new program that makes a catalog of movies and TV shows available to users for download. The details were explored by Michael Arrington on TechCrunch so I won’t duplicate his efforts. While there’s no advertising angle, it demonstrates the efforts a company is making to maintain and attract users to its service. If the model is adopted beyond the foreseeable future, sponsorships of certain videos or pre-roll ads might become a possibility. Netflix began advertising in June with a few banner ads.

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