Yesterday Netflix launched a new program that makes a catalog of movies and TV shows available to users for download. The details were explored by Michael Arrington on TechCrunch so I won’t duplicate his efforts. While there’s no advertising angle, it demonstrates the efforts a company is making to maintain and attract users to its service. If the model is adopted beyond the foreseeable future, sponsorships of certain videos or pre-roll ads might become a possibility. Netflix began advertising in June with a few banner ads.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more