The new channel partnership will allow Eagle River to market online ad management software solutions along with its Web site development tools.
“As the Internet continues to grow and prove itself as an effective channel to reach prospects and customers, Web site environments have become more complex and demand more elaborate ad management solutions,” said Rick Jackson, vice president of marketing for NetGravity. “We are pleased to provide an industry leading ad management solution to Eagle River Interactive’s already powerful and comprehensive tools and services . . .”
Said Kevin Mason, director of technology for Eagle River Interactive. “As a market leader in business Web site development and management solutions, our objective is to insure the success of our customers’ sites. What better way to do so than to partner with a company that shares our same goals, standards and industry presence.”
NetGravity delivers a range of scalable solutions to manage advertising inventory, target ads, and measure ad performance. Eagle River is a provider of interactive business solutions for commerce, communications and training.
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