More NewsNetGravity Launches AdCenter in Europe, Asia

NetGravity Launches AdCenter in Europe, Asia

San Mateo, CA-based NetGravity expanded its AdCenteroutsourced service for managing targeted Internet advertising campaigns toEurope, the Middle East,Africa and the Asia Pacific region.

San Mateo, CA-based NetGravity expanded its AdCenter outsourced service for managing targeted Internet advertising campaigns to Europe, the Middle East, Africa and the Asia Pacific region.

“We at NetGravity want to provide online marketers, e-commerce merchants and publishers with the best solution for their particular business needs,” said Rick Jackson, vice president of marketing at NetGravity. “We can now provide European and Asian businesses looking for outsourced online advertising and marketing with the same industry-leading ad management service we’ve provided to many leading online businesses in the United States.”

North American AdCenter clients include CareerPath, Spinner.com and Red Herring, and advertising agencies such as Anderson & Lembke and Ogilvy & Mather.

AdCenter features fault-tolerant, multi-server architecture; precision targeting of users against known data; detailed, timely ad performance reporting with the flexibility to change creative quickly; and ad tracking using the TrueCount measurement standard.

AdCenter will be available in Asia and Europe in May 1999 with a pricing model based on CPM volumes, the company said.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

3d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts