NetGravity delivered AdServer 3.5, containing a number of new features including intelligent geographic targeting, further advanced reporting capabilities and significant usability and performance enhancements.
AdServer 3.5 offers intelligent GeoTargeting, a new option designed to analyze and leverage visitors’ geographic information to more precisely target advertising and marketing campaigns. Data is supported by built-in intelligence, enabling AdServer customers to deliver geographically targeted messages (city, state or region) when the data passes a user-configurable confidence level, the company said.
AdServer 3.5 provides customers with a more streamlined and intelligent interface that closely matches workflow and business processes, offering workload reductions of up to 75%, compared to previous versions, for key scheduling, management and reporting tasks, the firm added.
The new version also delivers private ad performance reports for each individual site within a network, or group of sites.
Reflecting NetGravity’s international growth, AdServer 3.5 added internationalized reporting capability. AdServer 3.5 provides internationalized ad performance reports, including support for double-byte character reports and multiple international date formats.
AdServer 3.5 is scheduled for availability at the end of October with a pricing model based on configuration and site-specific requirements.
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more