NetGravity Releases AdServer 3.1 With Rich Media Support
San Mateo, CA-based NetGravity released NetGravity AdServer 3.1, an upgraded ad management solution that includes support for rich media.
San Mateo, CA-based NetGravity released NetGravity AdServer 3.1, an upgraded ad management solution that includes support for rich media.
San Mateo, CA-based NetGravity released NetGravity AdServer 3.1, an upgraded ad management solution that includes support for rich media.
The company said the new version is improved in areas such as reliability and scalability of the system, rich media support for network customers and ease of auditing ad performance reports.
Said Rick Jackson, vice president of marketing for NetGravity: “AdServer 3.1 offers a significant number of new features and functionality identified through direct customer feedback and market trends. We believe the enhanced reliability and performance will enable our customers to maximize their online marketing revenues and presence on the Web.”
AdServer 3.1 supports the latest versions of Web serving platforms from Sun Solaris and Web server software from Netscape Enterprise and Microsoft Internet Information Server.
While previous versions of NetGravity AdServer supported rich multimedia advertisements for the NetGravity Enterprise edition, AdServer 3.1 enables rich media ads for the NetGravity Network edition as well. AdServer 3.1 Network customers can now deliver ads generated in formats such as HTML, Java, Shockwave and RealAudio/Video.
“The ability to deliver rich media banners is an increasingly key component of a site or network’s online advertising offering. NetGravity AdServer Network’s ability to support such interactive media forms is key,” Evan Neufeld, senior analyst for Jupiter Communications, was quoted as saying.
With AdServer’s new run screen interface, customers can expect performance improvements of up to 25% for key ad scheduling and management tasks, the company said. Also, reports generated by AdServer 3.1 can now be quickly audited by ABC Interactive. ABC Interactive and NetGravity worked together to design and implement a complete auditing solution. Pricing was not disclosed.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article