More NewsNetIQ Revamps WebTrends Brand, Product Lineup

NetIQ Revamps WebTrends Brand, Product Lineup

As expected, the Web analytics firm rebrands products it acquired in January.

In an effort to digest the product lineup of a recent acquisition, infrastructure analytics firm NetIQ is making product line and branding tweaks to onetime competitor WebTrends.

The effort comes about following the closure of January’s $925.6 million stock purchase of Portland, Ore.-based WebTrends. Through the changes, San Jose, Calif.-based NetIQ is keeping the well-known WebTrends brand name, but otherwise making significant alterations to the way WebTrends positions its suite of Web traffic analysis products.

NetIQ’s WebTrends Analysis Series will include WebTrends’ Log Analyzer, Professional Suite and Enterprise Suite products, in a lineup aimed at small and medium sized businesses looking for bare-bones traffic analysis tools.

Also among the changes is a rebranding of WebTrends’ original Enterprise Reporting Server, to WebTrends Reporting Center. The product provides a step up in functionality from the Analysis product, tracking banner ad click-throughs and e-commerce shopping behavior. The product is available in e-business, enterprise, and service provider editions, correlating to ascending levels of complexity in reporting and management.

Thirdly, under the new product arrangement, WebTrends’ most advanced offering, CommerceTrends, is renamed WebTrends Visitor Relationship Management Solutions — evincing a new focus on marketing and CRM clients. The product line, which combines information from site visitors with other sources of data, could foreseeably link visitor information with sales databases to measure results from an on- or offline advertising or sales push, or to automate online marketing or CRM campaigns.

WebTrends’ ASP product, Live, will remain untouched.

As part of the rebranding, NetIQ revamped WebTrends’ logo as well as its home page, in an effort to funnel prospective clients into one of the three main product areas.

NetIQ management painted the changes as a way to simplify the company’s offerings, paring WebTrends’ products down to four categories, based on client size and needs.

“Clarifying the names and functionality of our product lines ensures that our customers are able to quickly and easily identify which WebTrends solution best fits their specific e-business intelligence needs,” said NetIQ senior vice president of products Tom Kemp. “This revised lineup, new Web site and new logo illustrates the company’s commitment to building equity in the WebTrends brand and delivering the right solutions to meet our customers demands.”

The changes also serve to differentiate the mass of products now under the NetIQ name. With the rebranding effort, NetIQ is aiming to distinguish Web traffic-focused products — under the WebTrends rubric — from its own Windows- and NT-based products, which focus on network infrastructure administration, reporting and analysis.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts