More NewsNetmarket Group Launches $15 Million Campaign

Netmarket Group Launches $15 Million Campaign

Netmarket Group Inc. launcheda $15 million fourth quarter ad campaign to promote two of its onlineconsumer commerce properties -- and Hagglezone.com.

Netmarket Group Inc. launched a $15 million fourth quarter ad campaign to promote two of its online consumer commerce properties — Netmarket.com and Hagglezone.com.

Using a mix of television, print, outdoor, and online advertising, the campaign is designed to expand brand awareness and drive shoppers to the sites.

The off-line strategy builds on an online advertising relationship with Yahoo Inc. as well as marketing partnerships, including 30 recently signed deals with companies including Excite@home, priceline.com, MyPoints.com and ZDNet.

Banner advertisements, sweepstakes, opt-in email and special merchandising offers are all included.

Additionally, NGI said its relationship and prominent placements across several America Online brands will increase its visibility leading up to the holiday season. AOL has made a minority investment in the $70 million online consumer services company.

Anchoring the fourth quarter push is a $14 million off-line brand-specific ad campaign by Lowe & Partners/SMS. Network and national cable TV spots are supported by inserts in mass-circulation weekly magazines, as well as by outdoor billboards, phone kiosks, bus shelters, and wrapped trucks in seven major markets.

“NGI is committed to growing our brand identity in the marketplace through a pervasive online and off-line promotional blitz,” said Kerry O’Neill, president and COO of the company.

“We have expertise in online direct marketing, merchandising, customer service and fulfillment, and we plan to take this experience and build momentum and critical mass by imprinting Netmarket.com and Hagglezone.com in the minds of consumers.”

“The recent explosion of gratuitous dot com advertising has created more confusion than clarity in the minds of consumers. Therefore, our approach was to clearly communicate the essence and benefits of each site,” said David Kessler, executive vice president at Lowe & Partners.

Netmarket Group Inc., spun off from Cendant Corp., operates six Internet businesses: Netmarket.com, Hagglezone.com, AutoVantage, PrivacyGuard, FareAgent and Travelers Advantage.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts