Sabela Media signed a deal with health and fitness network Netpulse Communications Inc. to serve, track and analyze advertising campaigns Sabela’s technology will become an integral part of Netpulse’s offerings for advertisers.
Financial arrangements were not disclosed.
“We were looking for a one-source provider that could maximize our ad campaign delivery and reporting capabilities,” said Thomas Proulx, Netpulse president and chief executive officer.
“Sabela was clearly the best option for providing the precision targeting, campaign analysis and reliability we needed to give our sponsors the measurable results they expect.”
Netpulse retrofits cardiovascular exercise equipment in fitness centers with a flat panel touch-screen monitor featuring broadband Internet access with email, personal TV, music and e-commerce opportunities.
Before working out, exercisers enter demographic information such as, age, gender and weight. Sabela matches exercisers with the appropriate ads based on this data as well as geographical location.
“Netpulse is an ideal example of how Sabela technology can be used to optimize advertising campaigns for any digital-based medium,” said James Green, chief executive officer of Sabela Media.
The Netpulse solution combines online, rich media marketing with traditional point-of-sale, affinity and sampling programs. Netpulse has sold into over 400 fitness centers nationwide, and advertisers include Proctor & Gamble, American Express, GM, Toyota, Merck and iVillage.
Sabela Media is an independent, ad serving, tracking and analysis company based on an “advertiser-centric” model, offering real-time ROI analysis and precision targeting.
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