As expected online audience tracking company NetRatings Inc., which has strategic relationships with Nielsen Media Research Inc. and ACNielsen, filed to raise $69 million in an initial public offering.
It has applied to trade the shares on the Nasdaq market under the symbol NTRT. Underwriters are Lehman Bros., Banc of America Securities LLC, CIBC World Markets and C.E. Unterberg Towbin.
Net proceeds will be used for general corporate purposes, including working capital and capital expenditures, said NetRatings, whose main competitor is Media Metrix Inc.
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