More NewsNetRatings Now Reports Site Caching

NetRatings Now Reports Site Caching

NetRatings said it its online measurementservice now reports the percentage of page views that are cached.

NetRatings said it its online measurement service now reports the percentage of page views that are cached.

Whenever a user hits the back button in their Web browser, the page which gets displayed usually comes out of the cache–the storage area where pages which have been viewed during a session are kept. That means the page is not being served directly from the site and the site may not be able to count the hit.

For the week ending June 13, NetRatings said that top banners ranked according to unique audience were:

  1. Go to.com simple search engine
  2. Tower Records Promotion – Win free music for a year
  3. Yahoo In Chinese
  4. Speedlane software: speeds up your Internet connection
  5. Yahoo VISA riddles sweepstakes
  6. Now the UK has its own Yahoo
  7. Yahoo There’s no Page like Home!
  8. Yahoo Presents “I am your child” promotion
  9. The CaP Cure Home Run Challenge fundraiser by Yahoo
  10. Catalog Link: Attention Catalog Addicts

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts