StatsAudienceNet’s Big Names Dominate Traffic Worldwide

Net's Big Names Dominate Traffic Worldwide

Internet audience measurement by Media Metrix has found that some of the Internet's biggest names, Yahoo!, MSN, ICQ, GeoCities, and AOL are big names no matter where in the world you look.

Top Global Domains by Country
United States
Rank Top 5 Domains Unique
Visitors

(000)
Total Digital Media 69,197
1. yahoo.com 36,400
2. MSN.com 32,748
3. AOL 32,476
4. Microsoft.com 25,451
5. Netscape.com 21,708
Canada
Rank Top 5 Domains Unique
Visitors

(000)
Total Digital Media 8,323
1. Yahoo 3,986
2. MSN 3,410
3. ICQ Applications 3,152
4. Hotmail.com 2,891
5. Geocities.com 2,713
UK
Rank Top 5 Domains Unique
Visitors

(000)
Total Digital Media 7,821
1. Yahoo 2,835
2. MSN 2,508
3. Freeserve 2,414
4. Microsoft 2,274
5. AOL 1,985
Germany
Rank Top 5 Domains Unique
Visitors

(000)
Total Digital Media 5,309
1. T-Online 3,604
2. Yahoo 1,689
3. AOL 1,490
4. Microsoft 1,436
5. Lycos 1,219
France
Rank Top 5 Domains Unique
Visitors

(000)
Total Digital Media 2,338
1. Wanadoo 1,158
2. Yahoo 877
3. Microsoft 728
4. AOL 637
5. Multimania 613
Australia
Rank Top 5 Domains Unique
Visitors

(000)
Total Digital Media 4,456
1. Ninemsn/msn 1,667
2. ICQ Applications 1,654
3. Yahoo 1,643
4. Microsoft 1,495
5. Hotmail.com 1,443
Source: Media Metrix
Notes: US numbers include home and work users, all others home users.
All data taken from Dec. 1999 measurement period.

Internet audience measurement by Media Metrix has found that some of the Internet’s biggest names, Yahoo, MSN, ICQ, GeoCities, and AOL are big names no matter where in the world you look.

Globally, Web users spent a monthly average of 5.2 hours online, spread over 9.6 days each month. Canadians spend the most time online, with an average of 7.5 hours spread over 11.2 days. The French spent the least time online, with an average of 3.4 hours spread over 8.6 days.

CANADA

The top global domain in Canada for December 1999 is Yahoo with more than 4 million unique visitors, and the top Canadian site originating in Canada is Sympatico.ca with 2.4 million unique visitors. The male to female ratio of Internet users in Canada is close to even, with men 18 years old and over comprising 41.5 percent and women 36.8 percent. Canadian children and teenagers also have a significant presence on the Internet, comprising 21.7 percent overall.

Top Canadian Originating Domains

EUROPE (UK, Germany, and France)

Portals, ISPs, and Services are the most visited sites and online services in Europe, with more than 50 percent of all home users visiting one of these three categories.

Top 10 Site Categories in Europe

AUSTRALIA

The Top 25 global domains visited by Australians include a mixture of Australian and US multi-national brands, such as ninemsn/MSN, Yahoo, Microsoft and AOL, with ICQ and Microsoft instant messenger services ranking prominently among the big-name portals and sites.

Top Global Domains in Australia — December 1999

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