Netscape Selects Real Media's Open AdStream

Real Media said that Netscape Communications Corp. selected the advanced version of its Open AdStream software as the preferred ad management system for Netscape’s PublishingXpert 2.0 software.

Netscape PublishingXpert is a scaleable solution for publishing, delivering and selling a range of content and services over the Internet, and is part of the Netscape CommerceXpert product family, which provides solutions for business-to-business and business-to-consumer e-commerce.

Netscape will sell a special version of Open AdStream (OAS) that integrates the product’s advanced advertising features with PublishingXpert’s content delivery and personalization features. Financial details of the deal were not disclosed.

Netscape said the combined strength of the two products will provide customers with the ability to target advertising and content to users based on user preferences and customer position within a site. This includes targeting advertising during searches, personal pages and email delivery of content. Netscape PublishingXpert with OAS will be packaged, marketed and sold worldwide by Netscape and its channel partners.

Said Steve Savignano, senior vice president and general manager of the applications product division at Netscape: “We selected Open AdStream because it was one of the most feature-rich ad management systems on the market and it fit very well within the CommerceXpert architecture, which allowed us to tightly integrate OAS into our PublishingXpert solution.”

“Since many of Netscape’s publishing industry customers also want to sell advertising on their Web sites, it is a natural for Netscape to include an ad-system in its publishing system,” said Real Media President Dave Morgan.

Real Media is a New York-based Internet advertising solutions company backed by Swiss media conglomerate PubliGroupe.