Additional units of NetGravity AdServer were licensed for those sites. Spending was not disclosed.
Netscape has expanded its deployment of AdServer to manage online advertising inventory, deliver ads by region and generate detailed performance reports for advertisers in all of its markets, which serve Netcenter portal users in Australia, China, Denmark, France, Germany, Hong Kong, Italy, Japan, Korea, the Netherlands, Spain, Sweden, UK, the U.S. and Latin America.
NetGravity AdServer is delivering more than 20 million ads per day worldwide for Netscape, the company said.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more