New York City-based NetStakes, an interactive promotions company, said it changed its corporate name to Webstakes to achieve maximum leverage for its Webstakes brand.
Founded in 1996, the Silicon Alley-based company provides Internet promotions and sponsorships to assist advertisers, merchants, and Web publishers in increasing site traffic, online sales, and customer retention.
Webstakes claims more than one million registered members on its Webstakes.com site.
“Webstakes is one of the best known brands on the Web,” said Steven Krein, president and co-founder of Webstakes. “With the phenomenal growth of the Webstakes community and the success of our Webstakes customized promotions and services, it is logical to leverage the brand we’ve built.”
“The name change ensures that one Webstakes brand will be associated with the company, the community and the promotional services our clients have come to rely on.”
Webstakes.com guarantees delivery of category-specific, demographically targeted audiences to sponsors’ Web sites. Members of Webstakes.com are eligible to win prizes selected from various interested-oriented channels after providing detailed demographic information during the initial registration.
The company’s proprietary Webstakes technology permits members to use their email address to enter the giveaways on a daily basis without the need to resubmit registration information.
Channels include Music, Leisure, Entertainment, Technology, Sports, Campus, Family, Travel, and Business. Current sponsors include the Rolling Stone Network, Student Advantage, The Globe, Match.com, and Virtual Vegas.
The Webstakes Custom Promotions Division creates and manages online marketing programs such as Netscape Netcenter’s “Choose Netscape ” sweepstakes.
Along with the new name, the company will sport a new logo and promotional materials created by Digital Pulp, its agency of record.
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