Ad backed, free-to-the-user ISP NetZero Inc. and Web site directoryoperation Looksmart signed a multi-million dollardeal under which the two companies will create a new, co-branded,content-rich start page for NetZero subscribers.
Ad backed, free-to-the-user ISP NetZero Inc. and Web site directory operation Looksmart signed a multi-million dollar deal under which the two companies will create a new, co-branded, content-rich start page for NetZero subscribers.
Under the partnership, NetZero subscribers will gain access to Looksmart’s listings of more than 1 million sites in more than 30,000 categories, all selected, reviewed and categorized by Looksmart’s team Web editors. Financial specifics were not disclosed.
Looksmart currently provides its directory to more than 200 Internet Service Providers that reach 4.5 million subscribers. Six-month-old NetZero says it has more than 900,000 subscribers.
“This is a tremendous value for our subscribers and promises to be the ideal co-branded site, combining Looksmart’s high quality directory and search engine with our growing portfolio of services,” said Mark Goldston, CEO and chairman of NetZero. “Looksmart’s ability to help us build a rich experience for our customers the moment they log-on adds tremendous value to our service.”
NetZero’s revenue is generated through advertising and e-commerce sponsorships. Based in Westlake Village, CA, NetZero is funded by Draper Fisher Jurvetson, Foundation Capital and Idealab! Capital Partners.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article