San Diego-based Bomis.Com delivered a new Web browser–called the Bomis Browser–that eliminates pop-up advertisements.
“We anticipate a large public demand for this,” said Bomis co-founder Jimmy Wales. “People absolutely hate these pop-up advertisements.”
In addition, the Bomis Browser includes a feature that will allow people to anonymously and voluntarily choose to share their browsing history with Bomis.
“We’re going to compile the data to come up with the most extensive data on what is popular on the Internet. We are additionally going to use the data to refine our search engine’s capabilities to help us find good sites to include in the Bomis index,” said Wales.
Bomis.com is a member built Web-index, in which people register themselves for free membership, receive a password, and then are able to build rings on subjects of interest to them.
The site claimed 1.4 million visitors in February.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.