New CMO for Cendant's Orbitz, CheapTickets
Top online advertisers get new brand steward.
Top online advertisers get new brand steward.
Travel player Cendant has named former McDonald’s exec Randy Wagner as CMO for its consumer travel businesses in the Americas. Those include such heavy online advertisers as Orbitz, CheapTickets and Lodging.com.
“This is a great time to develop compelling brand experiences for customers in the dynamic online travel space,” Wagner said in a statement.
Wagner previously served as corporate VP of strategic global brand marketing for McDonald’s. Prior to that she worked on the fast food company’s account at Leo Burnett.
Of the Cendant brands Wagner will be stewarding, Orbitz, especially, has consistently been a strong online advertiser. In February, the company bought 1.2 billion impressions, which accounted for 1.5 percent of total ad impressions online, according to Nielsen//NetRatings.
Wagner wasn’t available to discuss what role online advertising will play in the brands’ future.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article