A new multi-channel campaign launched by online beauty retailer feelunique.com is seeking to put the consumer in the creative driving seat with a new app that allows them to design their own t-shirt.
The ‘It’s All About Me’ campaign allows users to select designs from a range of different backgrounds and typefaces to create their own unique t-shirt. The designs will then be entered into a 5-week long competition, with 100 successful participants a week winning their own printed t-shirt.
In order to further optimise the competition on social media, the winners will be encouraged to upload a photo of themselves wearing their #feelunique unique t-shirts to Facebook, Instagram and Twitter if they want to be in with the chance of winning £200 worth of feelunique.com vouchers.
Tom Newbald, marketing director, feelunique.com, told Brand Republic.: “The app is all about individuality – it offers users a chance to create something unique to them. In the beauty industry, this is certainly something that makes the campaign, and the app, stand out.”