Face-to-face. It’s a good idea sometimes.
I just ran into IAB SVP and General Manager Sheryl Draizen and realized that with that body’s recent call-to-action on the Web metrics front, we had to have her speak at our Web Metrics conference in New York next week. I asked, she accepted, and we’ve added a new session entitled “A New Era of Measurement Transparency” (I can get it on this blog faster than it will take to get it on the event site).
Sheryl will discuss why the IAB just issued a call for audience measurement to adhere to newer and stricter standards, such as independent audits, accreditation and non-panel based measurement. This is one of the burning topics in the industry right now. Should provide for some pretty fascinating discussion on May 2 at the NY Hilton.
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