More NewsNew JibJab Spot, Ads Courtesy of MSN

New JibJab Spot, Ads Courtesy of MSN

JibJab's got a new animation out tomorrow, on Bush's bad year

JibJab’s got a new animation out tomorrow, on Bush’s bad year. It’ll run on JibJab.com and MSN Video, with monetization coming from video pre-rolls with adjacent Flash units.

I spoke to Greg Spiridellis, one of the creators, and he said there’s no product placement. I was curious about that, since the studio (Or is it an agency?) has done commercial work for Budweiser, making animated spots in the style (and with the cache) of earlier JibJab movies. The JibJab thing has gotten a bit tired for some people, but the approach is interesting in light of today’s merging of entertainment and advertising. Of course, film directors have done ads on the side for decades, but these have always suppressed the creators’ identities. JibJab’s Budweiser spots exploit them.

“It’s a tricky thing to do well,” he said of product placement. “There are interesting opportunities, as long as it doesn’t degrade the integrity of the content. It’s a brave new world, trying to find the balance. When we do ad work, the creative is as challenging, if not more so, than when we’re doing original work. We’re trying to balance that, and trying to make ads that we’d want to watch.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts