It’s been interesting to watch the responses to ClickZ’s layoff tracker, which tallies job losses in the digital media and marketing landscape. Some have called the feature morbid and unseemly, others grim but useful. It’s certainly not happy reading. However, we continue to believe it offers readers a helpful way to quantify the impact of the global financial meltdown on this sector.
The past few days have lengthened the list, adding companies like W2-owned social marketing firm Digital Influence Group and casual gaming firm WildTangent. Closer to home for many ClickZ readers were the layoffs at Dallas-based IMC2, which cut 17 percent of the agency’s 430 positions.
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