MSNBC.com named Cherylynne Crowther as director of marketing, responsible for the marketing, public relations and research efforts for the news site.
Crowther had been marketing manager at the site. Her primary responsibilities included leveraging topical news promotions and marketing with joint venture partners, Microsoft and NBC-TV. She also managed agency creative efforts and the implementation of advertising.
Prior to joining MSNBC, Crowther was the creative director of KING-TV, the NBC affiliate in Seattle. Before that, she was the promotion producer for the station. She also has worked as a news producer for WOTV-TV, the NBC affiliate in Grand Rapids, MI.
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