No one expected Microsoft to tackle Apple’s Mac/PC ads directly in the next wave of the new Windows campaign created by Crispin Porter & Bogusky. But that’s just what it’s done.
Not only that, it dug up a John Hodgman look-alike from the ranks of Microsoft engineers to try and undercut Apple’s biting portrayal of the company’s stodgy image. “Hello, I’m a PC, and I’ve been made into a stereotype,” he says.
Other ads feature Eva Longoria and Deepak Chopra, among others, but the campaign’s really about the Windows pride of everyday users. (Visit the campaign site.)
Conspicuously absent from the new ads is Jerry Seinfeld, dropped after negative reactions from ad critics and bloggers. A rep of Microsoft’s PR firm, Waggener Edstrom, characterized his removal as planned in a comment to Valleywag.
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