What with the primacy of search and discoverability, Flash-only sites aren’t too common these days, but there are still a few hanger-oners, mostly arts, gaming and video sites. And for these publishers, DoubleClick’s just made ad trafficking a bit easier. The company’s new product for these publishers, called DART Motif for Flash-in-Flash, lets site owners avoid tricky workarounds previously required to integrate rich ads into their video, gaming and other Flash content.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more