New Motif Solution for Flash-Only Sites

What with the primacy of search and discoverability, Flash-only sites aren’t too common these days, but there are still a few hanger-oners, mostly arts, gaming and video sites. And for these publishers, DoubleClick’s just made ad trafficking a bit easier. The company’s new product for these publishers, called DART Motif for Flash-in-Flash, lets site owners avoid tricky workarounds previously required to integrate rich ads into their video, gaming and other Flash content.

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