New New Thing Not So New After All

I was mystified by the Reuters article on CNET that trumpeted the headline “Yahoo uses online behavior to target ads.” Well… duh. Of course it does. Has for years.

I dropped a line to my peeps at Yahoo! to make sure I wasn’t missing something. Indeed, I was assured it’s “something we’ve been doing for over 5 years.” Targeting is based on behavior and pages viewed on the Yahoo! network. Heck, Yahoo! can (and does) even target based upon offline behavior.

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