New Omnicom Network Helps Healthcare Clients Play Larger Role With Patient
Digital heavy network includes OMG Digital, Critical Mass and Javelin Direct groups.
Digital heavy network includes OMG Digital, Critical Mass and Javelin Direct groups.
Omnicom Group has formed a network of healthcare specialists under the name STAR Healthcare to provide clients with a more direct and holistic connection to chronically ill patients.
The idea is to help healthcare and pharmaceutical brands step into the role once played by medical professionals. At a time when patients are compelled to take a more active role in their treatment, STAR believes there is a place for corporate healthcare companies to help educate and partner with them.
Maryann Kuzel, formerly VP of account management and new business development at the independent Patient Marketing Group, has been selected as president and CEO of the network. Kuzel previously worked at Novartis, Procter & Gamble and Interpublic Group’s McCann Worldgroup.
“We’ve come together with one mission, which is to drive results for healthcare clients by focusing on the patient’s journey,” said Kuzel.
The specialists comprising STAR Healthcare all hail from agencies within the STAR Marketing network, a group of marketing services shops with a focus on technology in communications. Member groups include Javelin Direct, OMG Digital, Critical Mass, ECI and OMG Direct. The specialists will be pulled to work on STAR Healthcare clients on an as-needed basis.
The network launches with two inaugural clients, Roche Diagnostics and Spear Pharmaceuticals, along with several identified companies.
The network format will prevent healthcare clients from having to hire multiple agencies in an effort to cover various touchpoints with chronically ill patients, said Kuzel.
“Clients can be working with as many as 14 different agencies in order to deliver the different kinds of programs” all working on different media channels, she said. “But it’s just one patient and one experience, and what he learns at the beginning of the process indicates how he thinks and feels at the end of it.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article