A new in-game advertising agency had its debut today. Engage In-Game Advertising, which claims fast-food player Subway as a client, says it provides strategic planning and placement services. According to its press release, Engage helped Subway to increase awareness and drive sales in a geo-targeted campaign aimed at San Francisco, Las Vegas and Sacramento.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more