New Report Makes a Case for Interstitial Advertising

Digitrends.net released the second edition of its Interstitial Advertising Report, calling it an “in-depth look at controversial, yet highly effective interstitial and pop-up advertisements.”

The study, compiled by e-business analyst Keith Pieper, provides clear reasons to test interstitials and identifies success factors for optimizing the user experience, the company said.

The report includes a general overview that defines the various types of interstitials and the components of each, as well as the strengths and drawbacks of this new ad type; a primer that shows prospective advertisers what to look for when choosing an interstitial provider, what pricing to expect and potential payback; and guidelines for publishers.

The full report is being marketed for $690.

Digitrends provides strategic information for interactive marketers through a line of print and electronic publications, and live industry events.

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